Design + Illustration Studio
 

Design Updates + Inspirations

 

JENNA LEIGH / / BRANDING

PROJECT OVERVIEW
Jenna came to me asking if I’d help her with her branding for her new photography business. She thought my style and work would go well with what she wanted. I was super excited to start creating some logos for her because this past semester has been kind of quiet, designing wise. I emailed her asking to send me inspiration for an image board so that I could get a better idea of what she wanted. I gave her a list of different examples she wanted to be a part of her branding: pattern, typography, fashion, brands, color scheme, etc. 
 A few things about the images she chose: She loved antique florals. Her color palate was mint aqua and orange. She also loved vintage but modern, simplicity, a mix of structured and hand drawn typefaces. She told me she had a kind of eclectic style and is secretly an “old soul.” 
BRANDING
   Jenna’s branding contained:
     1 // Logo
     2 // Watermark
     3 // Blog Header
 
These are some logos I came up with that I thought would be what she was looking for. I tried lots of different typefaces, going with the more organic and structured ones. I really wanted to use a antique floral pattern that she said she loved so much. 
 In the end, Jenna chose the first (as her logo) and the fifth (middle) (as her watermark). From there I created a simple banner for her blog. But ended up changing the logo to make the flower stand out more as the flower didn’t stand out at the size it was on the banner.
 
It was a lot of fun branding for Jenna. I’m excited for her as she follows her dreams and grows her photography business. You can see her work here

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