One of the first few freelance projects I took on back in 2011, when I was finishing school, was for Jenna Kutcher of Photographs by Jenna Leigh. It was really exciting creating for others and I started realizing this might be something I’d love doing! **See the original blog post from early 2011, for her original project — back around the time I first started blogging!
Flash forward to this fall and Jenna reached out about wanting to update her brand, without losing recognition. Like many businesses/brands, they evolve and grow into themselves as time goes on. She wanted to move away from the vintage feel to something a little more organic and modern. She loved the watercolor look, so I took her old logo and basically recreated it in a watercolor version, updating her flower, hand lettering her name, watercoloring her badge and updating her color palate. I LOVE the update! I think it still speaks strongly to her old brand, but it’s the perfect refresh. Sometimes you just need a little refresh!