Design + Illustration Studio
 

Design Updates + Inspirations

 

Recent Work: Jenna Leigh Brand Update

One of the first few freelance projects I took on back in 2011, when I was finishing school, was for Jenna Kutcher of Photographs by Jenna Leigh. It was really exciting creating for others and I started realizing this might be something I’d love doing! **See the original blog post from early 2011, for her original project — back around the time I first started blogging!

Flash forward to this fall and Jenna reached out about wanting to update her brand, without losing recognition. Like many businesses/brands, they evolve and grow into themselves as time goes on. She wanted to move away from the vintage feel to something a little more organic and modern. She loved the watercolor look, so I took her old logo and basically recreated it in a watercolor version, updating her flower, hand lettering her name, watercoloring her badge and updating her color palate. I LOVE the update! I think it still speaks strongly to her old brand, but it’s the perfect refresh. Sometimes you just need a little refresh!

7 comments

  1. October 19, 2013

    I LOVE this, Eva. Your watercolor and lettering work especially is always amazing!

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  2. October 21, 2013

    Beautiful! The transformation of the logo from 2011 to now is epic. Watercolor for the win!

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  3. October 21, 2013

    Love this upgrade! Your lettering is inspiring me to practice my own lettering! Gorgeous work as usual!

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  4. October 22, 2013

    Love this redesign! Stunning lettering, and colour palette. And that flower is just gorgeous!

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  5. October 25, 2013

    Such gorgeous designs and colors! Such a great update!

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  6. November 15, 2013

    LOVE!! Can you post her website link? Would love to see her work! This is my style!!!! So pretty!

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  7. December 2, 2013

    Love this! Really admire your work!

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