Services: Branding, Identity, and Blog Design
Development: Rachel Bain
Date: 2017 & 2018
Photography: Jess Ann Kirby
Jess Ann Kirby is a lifestyle and travel blogger. The site features Jess’ style, travel, and life in Newport, Rhode Island. With themes of her coastal, laid back style, our goal was to create a brand identity system that felt true to her roots while avoiding over-the-top ocean and east coast clichés. The focal point of her brand identity is the custom bold watercolor washes that are sprinkled throughout her design. This project included brand development, visual identity, logo design, watercolor illustration, blog design, media kits, and podcast branding.