Jess Ann Kirby

Services: Branding, Identity, and Blog Design

Development: Rachel Bain

Date: 2017 & 2018

Photography: Jess Ann Kirby

Jess Ann Kirby is a lifestyle and travel blogger. The site features Jess’ style, travel, and life in Newport, Rhode Island. With themes of her coastal, laid back style, our goal was to create a brand identity system that felt true to her roots while avoiding over-the-top ocean and east coast clichés. The focal point of her brand identity is the custom bold watercolor washes that are sprinkled throughout her design. This project included brand development, visual identity, logo design, watercolor illustration, blog design, media kits, and podcast branding.